The Intel Corporation has acquired Replay Technologies, an Israeli sports imaging company.
Intel announced the acquisition on its website, but did not disclose the purchase price, which the Jerusalem Post reported as $175 million (US).
The Tel Aviv-based startup is best known for developing a 3-D video technology (known as FreeD) already being used by U.S. professional sports broadcasters.
The National Basketball Association’s All-Star Weekend recently used Replay’s technology to provide a 360-degree view of that weekend’s slam dunk contest.
“Intel has been collaborating with Replay since 2013 to optimize their interactive, immersive video content on Intel platforms,” Intel said. “Technology now plays an unprecedented role in sports—and we’re just getting started.”
Founded in 2011, Replay has raised a total of $27 million (US)—including $13.5 million (US) raised last month with the help of Deutsche Telekom Capital Partners.
