Whether or not Leonardo DiCaprio finally wins Best Actor at this year’s Academy Awards, he’ll at least take home a free trip to the Holy Land.
As announced last week, the 26 nominees in the highest-profile Oscars categories and the presenters will get a record-setting $200,000 (US) “goody bag” — with the most valuable item being an all-expenses-paid trip to Israel worth up to $55,000 (US).
The actual cost of the Middle Eastern getaway will vary depending on the traveller — be it Joy actress Jennifer Lawrence or The Big Short director Adam McKay. Those who redeem the offer before its December expiration date will get to customize 10-day itineraries for themselves and a companion.
What does a $55,000 (US) celebrity trip to Israel look like?
About $25,000 will go toward two first-class round-trip flights, and another $10,000 can be expected to cover fancy hotels, said Sam Gee, the COO of Explore Israel, which is putting together the trips.
For $1,000 a night, the Oscars elites could afford the sweetest suite at the luxurious Beresheet Hotel in Israel’s Negev. The Villa Deluxe Crater View room has a private balcony and pool with a view of the Ramon Crater, over which the boutique hotel hangs.
That leaves a generous $20,000 for transportation, security and, of course, fine dining — or $2,000 a day.
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Dinner for two at Messa, arguably Tel Aviv’s best restaurant — think “shakshuka sashimi” followed by sea bass and lamb chops and washed down with a bottle of Israeli red wine — will only dent the daily budget, at under $200.
It may take a limousine ride under armed guard to Jerusalem’s bustling Machane Yehuda market — where street vendors will happily take some money off an American celebrity’s hands — to max out the budget.
Whence all this money, anyway?
The trip sounds like a brilliant act of PR by the Israeli government. And indeed, Israel’s Tourism Ministry released a statement Monday crediting its New York office with the idea to lure Hollywood’s top talent to the country. Tourism Minister Yariv Levin said celebrities will have the opportunity to “experience the country first hand and not through the media,” Ha’aretz reported.
But Gee told JTA that Explore Israel was the real mastermind of the trip, which the brand-new travel company is co-funding and organizing to drum up business.
“Personally, I am Jewish and I do like Israel, but this is a business venture,” he said.
The Tourism Ministry did not respond to attempts to reconcile the two accounts.
The Israel trip and a 15-day walking tour in Japan are the first international travel packages offered in an Oscars goody bag (past gift bags have included domestic travel packages). Some of the other items in the pricey collection of swag include a year’s worth of unlimited Audi car rentals ($45,000 US), a lifetime supply of Lizora skin creams ($31,200 US), three private sessions with a celebrity trainer ($1,400 US) and a $249.99 (US) vaporizer.
Only actors in the main acting and directing categories receive the gifts, along with the presenters. Explore Israel and the Tourism Ministry just want the celebrities to know: When they get tired of luxury driving, self-beautification and smoking — Israel is waiting.