Until now, the only foods that came in a pressurized can were whipped cream and cheese products.
Now, a ready-to-use pancake and waffle mix called Batter Blaster, certified kosher by the Orthodox Union, has come to the Canadian market after gaining popularity in the United States over the past year. It’s now being sold in the dairy sections of grocery stores across Canada for between $5 and $6.
It couldn’t be easier to use: just shake the can and point the nozzle down onto a lightly oiled griddle or waffle, and spray to the size or in the shape desired. The pancakes cook quickly and are flipped once.
The result is a fluffy, slightly sweet pancake. Batter Blaster is particularly good for waffle irons, producing a crisp, golden exterior.
The ingredients are USDA-certified organic and include unbleached wheat flour, cane sugar, whole egg solids, soybean powder, sea salt, baking soda and rice bran extract. Its makers boast it’s lower in fat, calories and sodium than boxed pancake mixes.
Batter Blaster must be refrigerated, but it has a shelf life of 105 days. A 16-ounce can makes about 23 four-inch pancakes. The steel can is entirely recyclable and contains no CFCs.
Good Housekeeping named it one the 100 best convenience foods of the year.
Batter Blaster is being distributed in Canada by Geshem Products Inc. of Montreal, whose president is Michael Chernack, an observant Jew.
“It’s the kind of versatile product that appeals to everyone, from time-pressed parents and singles to university students on the go, anyone who wants a healthy, delicious meal fast,” he said.
Gesham’s vice-president, Anthony Elman, a trained chef, has created recipes using Batter Blaster, including a blini, that can be garnished with egg, crème fraiche, red onion and fish roe.
But his two young children are happy with the pancakes just as they are, he says.
Batter Blaster was invented by two guys working in California’s Silicon Valley who apparently weren’t making enough money in information technology.
