An insider’s look at Aroma Espresso Bar’s troubles in Toronto

Philip Kuntz’s view from a barstool on Bloor Street.
aroma coffee cups
A stack of unused coffee cups sits on the counter Jan. 2 at the now-closed kosher Aroma Espresso Bar at Bathurst and Wilson in Toronto. The site closed at the end of December 2022 after the Bitton family operated it for more than six years. (Ellin Bessner photo)

Philip Kuntz considers himself the first-ever customer of Aroma Espresso Bar’s first-ever Canadian coffee outlet. When the Aroma location opened in 2007 at 500 Bloor Street West in Toronto’s Annex neighbourhood, Kuntz insists he drank the very first cuppa.

For a dozen years, the Ontario musician and artist made that Aroma outlet part of his daily routine, holding court for hours at the now-closed store. (It was shuttered suddenly in October 2019.)

Kuntz has been watching the Aroma brand’s venture in Canada unfold, including The CJN’s recent coverage of the outstanding $10-million legal dispute between the original Canadian franchisor and head office in Israel.

Kuntz joins The CJN Daily to offer his thoughts about what’s gone wrong, and he even recites a limerick he composed in Aroma’s honour.

What we talked about:.

Credits

The CJN Daily is written and hosted by Ellin Bessner (@ebessner on Twitter). Zachary Kauffman is the producer. Michael Fraiman is the executive producer. Our theme music is by Dov Beck-Levine. Our title sponsor is Metropia. We’re a member of The CJN Podcast Network. To subscribe to this podcast, please watch this video. Donate to The CJN and receive a charitable tax receipt by clicking here.

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