Alexandre Look was described as a hero and a proud Zionist, who died protecting others.

The 33-year-old Montreal man was killed in the Oct. 7 Hamas attack at the Supernova music festival in southern Israel. He was buried in his hometown on Oct. 26.

“As we all know now, my Coco was one-of-a-kind, generous, brave and awesome. I wish for just once he would have been less of a hero. We still had so much more living to do,” his father Alain said at his funeral. The funeral chapel was packed with mourners, while an another 500 people watching online.

“Israel failed him and so many other on that Black Saturday. We must stand united. We are one. Bad things only happen to us when we are divided.”

During the Hamas attack, Look escaped to a bomb shelter with several other festival goers, but the shelter did not have a door. He shielded others from gunfire during the attack, mourners heard.

Look’s family later heard from two women who were in the bomb shelter that Alexandre had saved their lives.

More than 260 people were killed at the festival.

“I can take solace that he lived his life on his own terms and chose to die on his own terms as well,” his father said.

Israeli Consul General Paul Hirschson addressed parents Alain and Raquel Ohnona and sister Kayla, saying, “I’m sorry we couldn’t protect your boy and his friends.”

Hirschson described visiting the family after Alexandre’s death.  “I made you one promise, we would bring him home. Alex is home.”

Alexandre was living and working in Cabo, Mexico where he hosted large Passover seders, with the help of his mother and her cooking.  He would never turn anyone away from the table, said Yair Szlak, CEO of Federation CJA Montreal

“He was a larger-than-life character and he represented the best of what our community is—a proud Jew, a Zionist, an entrepreneur,” Szlak said at the funeral.

“He defined his success by his generosity, not by the money he had.”

Alexandre “loved Israel deeply” and was planning on making aliyah, Szlak said.

“Alex had some great nicknames—The Legend, the King of Cabo, Coco, but I’d like to add Gibor Yisrael, a hero of Israel,” Szlak said.

Israel has said that over 1,400 people were killed in the Oct.7 attacks and 222 were kidnapped and taken to Gaza. To date, four hostages have been released.

Global Affairs Canada says it is providing support to seven Canadian families, following deaths in the war, as well as to the families of two Canadians who are missing.