Tradwives and Torah chic: Is adopting an Orthodox aesthetic suddenly cool?

A recent article from Vogue coincides with a vintage homemaking trend on TikTok.
(Photo by cottonbro studio/Pexels)

The “tradwives” trend has taken off lately—a lifestyle fad wherein “traditional wives” espouse their happiness in cooking, cleaning, keeping working husbands happy, and raising children with a constant smile. And with Passover coming up, we wanted to dive deeper into the phenomenon, and how it intersects with a new fashion fad Vogue dubbed “Torah-teacher aesthetic”: what should we make of the intersection between genuinely Orthodox women who identify as “traditional” and tradition being touted as a modern style?

To dissect the issues, Avi and Phoebe are joined by writer Jesse Martin-Miller for a deep dive into these trends and why people are talking about it.

What we talked about

Credits

Bonjour Chai is hosted by Avi Finegold and Phoebe Maltz Bovy. Zachary Kauffman is the producer and editor. Michael Fraiman is the executive producer. Our theme music is by Socalled. The show is a co-production from The Jewish Learning Lab and The CJN, and is distributed by The CJN Podcast Network. Support the show by subscribing to this podcast or donating to The CJN.

Author

Support Our Mission: Make a Difference!

The Canadian Jewish News is now a Registered Journalism Organization (RJO) as defined by the Canada Revenue Agency. To help support the valuable work we’re doing, we’re asking for individual monthly donations of at least $10. In exchange, you’ll receive tax receipts, a thank-you gift of our quarterly magazine delivered to your door, and our gratitude for helping continue our mission. If you have any questions about the donating process, please write to [email protected].

Support the Media that Speaks to You

Jewish Canadians deserve more than social media rumours, adversarial action alerts, and reporting with biases that are often undisclosed. The Canadian Jewish News proudly offers independent national coverage on issues that impact our audience each day, as a conduit for conversations that bridge generations. 

It’s an outlet you can count on—but we’re also counting on you.

Please support Jewish journalism that’s creative, innovative, and dedicated to breaking new ground to serve your community, while building on media traditions of the past 65 years. As a Registered Journalism Organization, contributions of any size are eligible for a charitable tax receipt.