Dear Friends,

This message is personal. It comes at a time when Israel’s existential struggle persists more than ever. This struggle continues not just on the ground, but in the domain of public opinion, as shaped by the media.
The Canadian political leadership, government and opposition alike, demonstrates toward Israel a true friendship, fairness and moral standing, second to none. This is the time when all eyes are on Canada. What can be achieved here today will have an impact on many other cities and countries. The arena for action is the media; specifically the new media.

This is where you come in. In today’s world, two-way communication is possible with media outlets. If you are frustrated or concerned with the portrayal of Israel in Canadian News and with biased depictions, your voice can be heard. Now, think that you’re not alone – 10,000 voices like yours can respond every day: praise, protest, inform, correct – on leading Canadian news websites, in real time, effectively.

The need for fair and balanced coverage in Canadian media with respect to Israel has given birth to ‘CLIC’ (Canadian Light on Israel Coverage); a groundbreaking, grassroots movement to mobilize Israel supporters online to promote accuracy, fairness and integrity in Canadian reporting of Israel. Your voice will become part of a strong collective that will shed light on the way Canadian news agencies cover Israel, in your own ‘backyard.’

I urge you to join CLIC by simply sending your email address to [email protected]. In doing so, you will start receiving a daily CLIC alert (Only on weekdays and never more than once a day) , a salient Canadian story or news item related to Israel, coupled with a call to action requiring just a minute or two of your time, i.e. commenting on articles, blogs, etc. If we respond to the CLIC alerts we can make a huge difference by illuminating Israel’s position in Canadian media.

Please join now by relaying your email address to [email protected]. I also encourage you to forward this message to your significant others. Today can mark the start of something truly meaningful. As I already said, it’s personal!

On behalf of the state of Israel, I thank you.

 Amir R. Gissin

Israel’s Consul General

for Toronto and Western Canada