TELUS Health and Baycrest Health Sciences teamed up for the TELUS Health Brain Project, which brought 100 brain sculptures to a number of Toronto sites.
The project is a fundraising initiative in support of Baycrest Health Sciences, a leader in the field of aging and brain health. Last year, the project helped bring in $1.3 million in funds for brain research, care and education.
Until August 31, brain sculptures will be displayed at numerous sites, including Toronto’s Nathan Phillips Square, the Distillery District, Brookfield Place and Union Station.
The collection of sculptures were produced by artists including: London Kaye, a New York-based crochet artist and cast member of the reality show The Amazing Race; Steven Nederveen, a Toronto-based landscape painter; Zombie Boy, an artist, model and tattooed “living skeleton” who was featured in a Lady Gaga music video; and Kara Ross, a jewelry designer whose clients include celebrities and politicians.
“We’re looking forward to expanding on the important work that was done last year to get the entire city – and beyond – thinking about brain health. It’s a cause that should matter to everyone and the funds raised will support care and research at Baycrest,” Josh Cooper, Baycrest Foundation president and CEO, said in a statement.
Baycrest is home to the federally and provincially funded Canadian Centre for Aging and Brain Health Innovation. Baycrest also developed Cogniciti, a free, online memory test for Canadians 40 years of age and older who are concerned about their memory.
Juggy Sihota, vice-president of consumer health at TELUS Health, said that, “Through our shared vision of creating better health outcomes, we are building stronger, healthier and more sustainable communities by putting brain health top of mind for thousands of Canadians.”